Our Featured Projects.
RIOT GAMES × HYUNDAI COLLAB _ THE HYUNDAI
RIOT GAMES × HYUNDAI COLLAB is an immersive spatial design project that brings the distinctive worlds of Riot Games’ intellectual properties into the physical environment of The Hyundai Seoul. Inspired by the vibrant landscapes and characters of Teamfight Tactics, the project transforms the venue into a fantasy forest through organic structures, lush greenery, large-scale character installations, and colorful visual storytelling. The experience expands across interactive game zones, photo zones, merchandise spaces, and a dedicated Riftbound exhibition, allowing visitors to explore and engage with Riot Games’ universe through a layered and dynamic spatial journey.
AHC WATERBOMB SEOUL
AHC WATERBOMB SEOUL is an experiential spatial design project that translates the cooling and protective performance of AHC’s BLACK SUN CORE line into an immersive festival environment. Contrasting icy blue and vivid orange zones visually communicate the products’ cooling and sun-protection benefits, while reflective materials and bold lighting amplify the energetic atmosphere of WATERBOMB. Through product trials, UV camera testing, interactive challenges, and reward zones, the project creates an engaging visitor journey that transforms AHC’s sun-care technology into a memorable brand experience.
Open AI KOREA ICML 2026
OPEN AI Booth is an experiential pavilion that spatially expresses Open AI's commitment to openness and transparency in research. Through an open architectural structure and flexible circulation planning, the pavilion creates an environment where visitors can naturally participate, interact, and engage. Demonstration areas, lounge spaces, and exhibition elements are seamlessly connected into a unified experience. Utilizing warm materials and transparent spatial layers, the design intuitively visualizes the research process while creating an open community space where people can gather, exchange ideas, and discover new possibilities.
JBL POP-UP
The project features product display zones, interactive experience areas, and photo opportunities that highlight JBL's audio technology and brand heritage. Through bold graphic elements and immersive spatial design, the pop-up creates an engaging environment that enhances brand awareness and encourages visitor interaction.
LE MOUTON FAMILY WALKING EVENT
LE MOUTON FAMILY WALKING EVENT is an experiential spatial design project that translates the brand’s core values of ‘nature and comfort’ into a physical environment, offering visitors an immersive brand experience. By visualizing the brand identity through organic circulation planning and eco-friendly visual storytelling, the project implements a vision of a healthy and sustainable lifestyle within a refined exhibition format, featuring a layout that maximizes openness and incorporates strategically designed event zones.
HARMAN EXPLORE
HARMAN Explore Korea 2026 is a brand experience exhibition showcasing HARMAN Automotive’s latest innovations in mobility and in-cabin user experience. Developed under the theme “Consumer Experiences. Automotive Grade.”, the space translates advanced technologies into an accessible and engaging environment.
A cohesive blue-toned graphic system reinforces brand identity while distinguishing each zone. Open circulation and lounge areas support both interaction and comfortable exploration.
The project effectively communicates HARMAN Automotive’s vision for future mobility, delivering a refined and immersive experience within a compact exhibition format.