Our Featured Projects.
2026 산업 AI EXPO_BeSir
Presented at the 2026 AI EXPO held at KINTEX, the BeSir exhibition booth showcases the brand’s AI agent solutions through a contemporary and technology-driven spatial environment. Minimalist architectural forms, neutral gray finishes, and illuminated brand elements create a clean and cohesive visual identity. A central illuminated structure establishes a strong visual focal point, while integrated demonstration stations introduce BeSir’s AI technologies and their practical applications, creating an engaging exhibition experience that bridges technological innovation with spatial design.
2026 JBL 80th, B&W 60th
activation for Korea
The exhibition celebrates the 80th anniversary of JBL and the 60th anniversary of Bowers & Wilkins, showcasing the heritage and evolution of two iconic audio brands through a series of distinctive spatial experiences.
The exhibition combines product displays, archival imagery, and immersive listening spaces to highlight each brand’s unique identity. JBL’s bold red accents and product-focused displays create a striking visual presence, while Bowers & Wilkins’ heritage-inspired interiors and warm material palette evoke a more intimate atmosphere.
Through contrasting spatial compositions and carefully arranged displays, the exhibition connects the brands’ histories with their design philosophies, offering visitors an opportunity to explore their enduring legacy in sound.
Hyundai Card Super Concert 28 – The Weekend
The Hyundai Card Super Concert 28 – The Weeknd project involved the design of wayfinding systems, overall graphic elements, and experiential booths for concertgoers.
By establishing a cohesive visual identity throughout the venue’s exterior spaces, the project seamlessly connected visitor navigation with the overall spatial experience while building anticipation for the performance.
The result was a cohesive brand experience that extended from the moment visitors arrived at the venue through the moments before and after the concert.
AHC
AHC WATERBOMB SEOUL transforms the functional benefits of AHC’s BLACK SUN CORE line into an immersive brand experience, blending icy blue and vivid orange palettes, reflective materials, and dynamic lighting to express the duality of cooling and sun protection. Interactive elements and product experiences invite visitors to engage directly with the brand in a vibrant festival setting.
The spatial concept was subsequently extended to RUN YOUR WAY SEOUL at Yeouido Park in October 2026, adapting the same booth design to a new event while preserving the project’s distinctive visual identity.
RIOT GAMES × HYUNDAI COLLAB _ THE HYUNDAI
RIOT GAMES × HYUNDAI COLLAB is an immersive spatial design project that brings the distinctive worlds of Riot Games’ intellectual properties into the physical environment of The Hyundai Seoul. Inspired by the vibrant landscapes and characters of Teamfight Tactics, the project transforms the venue into a fantasy forest through organic structures, lush greenery, large-scale character installations, and colorful visual storytelling. The experience expands across interactive game zones, photo zones, merchandise spaces, and a dedicated Riftbound exhibition, allowing visitors to explore and engage with Riot Games’ universe through a layered and dynamic spatial journey.
Open AI KOREA ICML 2026
OPEN AI Booth is an experiential pavilion that spatially expresses Open AI's commitment to openness and transparency in research. Through an open architectural structure and flexible circulation planning, the pavilion creates an environment where visitors can naturally participate, interact, and engage. Demonstration areas, lounge spaces, and exhibition elements are seamlessly connected into a unified experience. Utilizing warm materials and transparent spatial layers, the design intuitively visualizes the research process while creating an open community space where people can gather, exchange ideas, and discover new possibilities.