To celebrate Guinness being selected as the official beer of the 2025–26 EPL season, our company handled the design and construction of the “Guinness × EPL Trophy Tour Pop-up Store” at Gwanghwamun 169, Seoul. The event featured spaces inspired by Guinness’s identity, including a locker room and pub-themed areas. The venue hosted a variety of programs—such as a display of the actual EPL trophy, a signing session with legendary player Michael Carrick, and Guinness beer tastings—providing visitors with an immersive experience that combined the brand with sports fandom.