2026 JBL 80th, B&W 60th activation for Korea
The exhibition celebrates the 80th anniversary of JBL and the 60th anniversary of Bowers & Wilkins, showcasing the heritage and evolution of two iconic audio brands through a series of distinctive spatial experiences.
The exhibition combines product displays, archival imagery, and immersive listening spaces to highlight each brand’s unique identity. JBL’s bold red accents and product-focused displays create a striking visual presence, while Bowers & Wilkins’ heritage-inspired interiors and warm material palette evoke a more intimate atmosphere.
Through contrasting spatial compositions and carefully arranged displays, the exhibition connects the brands’ histories with their design philosophies, offering visitors an opportunity to explore their enduring legacy in sound.

Date : 2026. OCT. 21-31
Venue : Project Space Line Gangnam
Design : E&W Design
Architecture : E&W Design

































