The Hyundai Card Super Concert 28 – The Weeknd project involved the design of wayfinding systems, overall graphic elements, and experiential booths for concertgoers.

By establishing a cohesive visual identity throughout the venue’s exterior spaces, the project seamlessly connected visitor navigation with the overall spatial experience while building anticipation for the performance.

The result was a cohesive brand experience that extended from the moment visitors arrived at the venue through the moments before and after the concert.