AHC WATERBOMB SEOUL is an experiential spatial design project that translates the cooling and protective performance of AHC’s BLACK SUN CORE line into an immersive festival environment. Contrasting icy blue and vivid orange zones visually communicate the products’ cooling and sun-protection benefits, while reflective materials and bold lighting amplify the energetic atmosphere of WATERBOMB. Through product trials, UV camera testing, interactive challenges, and reward zones, the project creates an engaging visitor journey that transforms AHC’s sun-care technology into a memorable brand experience.