RIOT GAMES × HYUNDAI COLLAB is an immersive spatial design project that brings the distinctive worlds of Riot Games’ intellectual properties into the physical environment of The Hyundai Seoul. Inspired by the vibrant landscapes and characters of Teamfight Tactics, the project transforms the venue into a fantasy forest through organic structures, lush greenery, large-scale character installations, and colorful visual storytelling. The experience expands across interactive game zones, photo zones, merchandise spaces, and a dedicated Riftbound exhibition, allowing visitors to explore and engage with Riot Games’ universe through a layered and dynamic spatial journey.